Joint Industry Statement on Targeted Advertisement and the DSA

Ecommerce Europe, EuroCommerce and Independent Retail Europe have been closely following and proactively engaging in the legislative process of the Proposal for a Regulation on a Single Market for Digital Services (Digital Services Act – DSA). Several Members of the European Parliament have advocated for the introduction of a ban or very strong restrictions on targeted advertising. While the undersigned associations generally support increased transparency in online advertising, they believe a ban on targeted advertising would lead to negative consequences for both businesses and consumers and is therefore neither justified nor desirable. The DSA is also not the appropriate instrument to regulate online advertising. They have signed a joint statement.