Businesses urge European Commission to allow continued sale of products already lawfully placed on the market before the Empowering Consumers Directive ’s application to avoid unnecessary waste and costs

The undersigned European business associations fully support the objectives of the Directive on Empowering Consumers for the Green Transition (ECGT), including its efforts to fight greenwashing and provide consumers with accurate, transparent sustainability information. They are actively preparing to comply with the new rules by September 2026. However, the are deeply concerned about the absence of transitional provisions often used in EU law (e.g., Nutrition and Health Claims Regulation, Food Information to Consumers Regulation, Textiles Labelling Regulation, Single-Use Plastics Directive, Medical Devices Regulation, Batteries Regulation, etc.) for products already lawfully placed on the market.