Business Coalition urges the EU to act now – Deemed Importer obligations must not be delayed to 2028

European traders and industry are deeply concerned about the rise of imports of small consignments. The introduction of the ‘deemed importer’ in 2028 comes too late. They call upon the EU...

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Merchants need reasonable exemptions from the mandatory acceptance of cash

Most merchants continue offering consumers to pay with cash, despite a consistent decrease in the use of cash for everyday transactions. As a group of European organisations representing the interests...

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Merchant Payments Coalition Europe: Merchants need the simplest digital euro fee model

The digital euro fee model must meet the Commission’s objectives of simplification, better regulation and ‘make doing business easier’. Rather than the ambiguous wording and complex...

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European Commission workshop confirms positive effect of Retail Alliances for consumers and no negative impact on SMEs and farmers

At the Commission’s workshop on Retail Alliances on 11 December 2025, key findings of the 2020 JRC report were reconfirmed: No evidence of negative impacts on SMEs or farmers, and clea...

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Businesses urge European Commission to allow continued sale of products already lawfully placed on the market before the Empowering Consumers Directive ’s application to avoid unnecessary waste and costs

The undersigned European business associations fully support the objectives of the Directive on Empowering Consumers for the Green Transition (ECGT), including its efforts to fight greenwashing and pr...

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