We want our members to be visible online. This means that when thousands of independent retailers are active in a group with a common branding they should be able to have a commonly branded webshop where goods can be sold at one, common, low price.

This helps our groups to achieve sales volumes that can then enable them to be featured on comparison tools and search engines. It will also give customers access to a user-friendly online experience with no hidden price or process surprises nor ordering complications. This is only possible if competition rules are reformed to allow for common pricing within groups of independent retailers.